History And Evolution Of SEO

History And Evolution Of SEO

Search Engine Optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to  paid advertisements. Search engine optimization helps maximize the number of visitors to a particular website or page users. We call these organic results cause they are be free and not driven bye by ensuring that the site appears high in the list of organic results.

Search engine optimization is often about making small modifications to parts of our website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide because they’re essential ingredients for any webpage.

Google AdWords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. Here AdWord program enables businesses to set a budget for advertising and only pay when people click the ads. And it is pay per click(PPC). After that, they introduce where we can display the ads that taken from google to our website and google will pay for us. In the year 2009 many changes are done by Google to maintain quality.After that, they introduce google assist.

Pogo Sticking

Pogo sticking was, if the interaction one site increase more than another site that uses the same keyword, google promotes the one with more interaction. At that time calculation is also implemented. If the account is logged in and we search coming and later if we do similar searches google will suggest us with early keyword and sie by mentioning the period of the visit too.

In 2010 social media signals were introduced. after the introducing of the social media signal, most of the people were spend their whole time on social media. By sharing this website across social media, its ranking will be increased. then they considered the social media authority value based on the interaction in social media such as the likes. If the likes for the similar post are the same, the influential power of people who liked will be checked.

Panda Update

In 2011 Google made an anew algorithm change, it is PANDA Updation. the Google panda update comes against content spamming. Content spam included different types like content duplication which is the copying of content from other sites, publishing the quality fewer contents consisting of spelling mistake and grammatic errors, content spinning which is the usage of the same content in different places, publishing thinny pages with lesser contents and keyword stuffing where the content spams noticed.

Panda update was done in various stages and one of the important was panda 4.0 done in 2014 in which content duplication was prohibited and it was implemented as a permanent filter.

Penguin Updation

In 2012 penguin updation was done. Penguin updation was done against link spam which consists of a link exchange, paid link, quality less link, link farming was exchanged inside a group, comment spamming were out linked are given in comments, wiki spamming in which links were given in Wikipedia contents. Guest blogging was introduced where we write a blog on someone else's website and giving links there which was punishable if it goes beyond the limit.

Pigeon Update

Pigeon updation was also an important update which is related to local SEO.Local SEO are those who focuses on  the marketing in a particular locality.Its procedures and steps were listed in this updation.

Google Humming Bird

Google next updation was Humming Bird Updation.Humming bird updation which focused on given deep information by analysing the feedback that given by the user.If we search for a perticular thing,its detailed info will be given.

In 2015, they introduced Rankbrain which was the upgraded version of humming bird updation. In this,AI was used to guess the searches from the user even if he does not enters the exact keywords.

Mobile Geddon

In 2015 Mobile Geddon was implimented.it was a mobile friendly enviornment become important for ranking.And its second updation was done in 2016,were it was strictly implimented.Some of the smaller updates are the park domain update in 2012,where blocking a website came ino discussion and further actions were taken.Another one is the pirate updation which works on the basis of against websites in keyword name and stays idle for a long time.Medic updation was done on 2018 with respect to the health and wellness related website which was a   Digital Millennium Cpyrigaht act in which usage of some one else's media in our website became punishable.Another one is the Exact Match Domain updation in 2012,which took action value based updation. In 2017, bracket updation was done to controll the review manipulations done by the web masters